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TripIt - App Store Spotlight

TripIt - App Store Spotlight

Posted on July 14th, 2023

With travel season in full swing, developers everywhere are looking for ways to attract travelers to their platforms in hopes of becoming their go-to app for organizing trips. But it takes more than just a feature-packed itinerary helper to grow on the app store. This is where App Store Optimization comes into play.

Threads - How Strong Branding Helps ASO

Threads - How Strong Branding Helps ASO

Posted on July 10th, 2023

Over 100 million users in 5 days. What Meta's latest venture achieved is nothing short of extraordinary. In this ASO Weekly, we'll dive into how strong branding can help a company's ASO by going over Threads' App Store listing and how it effectively ties its new service to Meta's other established products.

Google Play Store Metadata 101

Google Play Store Metadata 101

Posted on June 30th, 2023

When it comes to ASO for the Play Store, there are several app listing elements to consider to effectively set your app up for success. In this ASO Academy, we'll take a look at the different app listing assets found on the Google Play Store and how you can optimize each one.

Top Journaling Apps - App Store Spotlight

Top Journaling Apps - App Store Spotlight

Posted on June 16th, 2023

With a new OS come exciting features for developers to dive into. It can also present challenges in the form of unexpected competition. Apple's new iOS 17 promises to introduce a native journal app that can possibly challenge existing journaling apps in the market. So how can developers compete? Find out in this App Store Spotlight.

iOS 17 - What Apps Need to Know

iOS 17 - What Apps Need to Know

Posted on June 9th, 2023

While iOS 17 brings plenty of exciting new features for users, it can also bring challenges for developers whose apps house similar features to the ones being introduced to native iOS apps. How can they compete to stay relevant? This ASO Weekly dives into it.

Apple App Store Metadata 101

Apple App Store Metadata 101

Posted on June 2nd, 2023

To succeed in the App Store, building a solid app marketing foundation is essential to succeeding long term. Understanding the different elements of your app listing is the first step to improving your ASO strategy and taking your app to the next level. In this ASO Academy we'll break down each element of your Apple App Store listing with recommendations you can use to kickstart your app growth.

ASO & Apple Design Awards Finalists - Getting Ready for WWDC23

ASO & Apple Design Awards Finalists - Getting Ready for WWDC23

Posted on May 26th, 2023

Ready for WWDC23. Apple's showcase is just a few days away, and their Design Awards finalists have been selected. Are these candidates leveraging ASO best practices to help promote their top-notch in-app experiences? Let's find out in this ASO News segment.

Flighty - App Store Spotlight

Flighty - App Store Spotlight

Posted on May 19th, 2023

How much has Flighty's ASO strategy contributed to its success? In this App Store Spotlight, we'll take a look at several elements of their app listing to see what the hottest flight tracker in the App Store is doing to win over travelers in time for summer.

App Description Optimization Tips

App Description Optimization Tips

Posted on May 12th, 2023

As one of the most valuable fields for conveying in-depth app information and driving conversions, your app description is something you'll want to pay close attention to for your ASO. In this ASO Academy, we'll define what an app description is and note important considerations when optimizing.

New Play Store Ads Placement & App Store Pricing Updates

New Play Store Ads Placement & App Store Pricing Updates

Posted on May 5th, 2023

With a glimpse into a new ad placement on Google Play, mobile marketers will want to keep their eyes peeled for a potential new avenue for paid app promotion. On the Apple side, pricing gets revamped - offering a simpler way of coordinating your app price and in-app purchases across different regions.

Fireside - App Store Spotlight

Fireside - App Store Spotlight

Posted on April 29th, 2023

Can the team at Fireside take its newly funded, celebrity-backed app to the top of search results with its current ASO strategy? That's what we'll analyze in today's App Store Spotlight.

ASO For Beginners

ASO For Beginners

Posted on April 21st, 2023

App Store Optimization is the foundation to your app marketing success. No matter how far along you are in your mobile journey, you'll need to consider the different factors that affect your app's visibility and conversions.