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A new future for iOS developers is on the horizon. How will the European Union's Digital Markets Act (DMA) affect developers looking to distribute their apps outside of Apple's ecosystem? This ASO Weekly dives into the details and potential implications of the EU's new legislation.
In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.
In this App Store Spotlight, we dive into the intricacies of optimizing finance apps and analyze the unique considerations of one of the most popular categories in the app stores.
The EU's DMA is now live and in full-effect. Alongside it come new changes to Google Play's developer fee structure for payment processing occurring outside the app and Google's ecosystem. Check out the new updates in our latest ASO Weekly.
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...
Gaming is the largest category in the app stores by far. One out of every six games on the app stores is a mobile game, so how can you stand out from the competition? Find out in this App Store Spotlight.
Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.
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Our latest ASO Weekly covers the news of Blush and Score launching soon and how they leverage unorthodox app marketing methods to grow their apps.
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
Navigate the unique challenges of the dating app market – from taking on industry giants to promoting user engagement through native tools with this App Store Spotlight.
Have you received a WhatsApp message, LinkedIn message, or a message from another messaging app offering a remote work opportunity by an individual claiming to be affiliated with Gummicube?
Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.
Cash prizes are coming to new countries thanks to Google's expansion of their Real Money Gaming (RMG) experiences. How will this shape the future of gambling apps on Google Play?